Reintroducing Specialty Box!

We’ve got big news! Specialty Box has a brand new face!

While we’re sad to say goodbye to our old mascots, we decided it was time to update our brand to better reflect who we’ve become, where we’re going, and how we’re better equipped than ever to serve you.

From Local Roots to National Reach

Back in 1960 when Leonard (Pop) and David (Dad) Fialkoff kicked things off, we were a small family business serving local clients with big ideas. Fast forward to today, and we’re proud to be a dynamic, nationwide company working across a variety of industries including retail, hospitality, health and beauty, and beyond. As we’ve evolved, we’ve partnered with iconic brands like Cole Haan, Ruth’s Chris Steakhouse, and Gideon’s Bakehouse, and built strong relationships with key national distributors like Sysco, US Foods, PFG, and others.

With that growth, it became clear: our brand needed to grow with us.

Why We Rebranded

This rebrand is about more than just looking the part. It's about reflecting the level of professionalism, innovation, and scale we’ve achieved while still keeping what makes us us!

  • Our quirky, creative spirit
  • Our family-oriented culture
  • Our commitment to exceptional service and real relationships

We didn’t lose our heart. We just dressed it up a little!

More Than Just Boxes and Bags

We’re still your go-to for custom packaging, but our capabilities have expanded well beyond that! Our product categories now include:

  • Foodservice Wraps
  • Cups and Containers
  • Branded Apparel
  • Merchandise & Swag
  • Sustainable Solutions
  • And of course, bags, boxes, and everything in between!

If it helps your brand shine, we probably do it, and if we don’t, we’ll find a way! Think of us as your brand extension team, ready to help you elevate every customer touchpoint.

Inventory, Simplified: Meet Our Floorstock Program!

Inventory stress? Not on our watch!

We’ve developed a technology-driven Floorstock Program designed to solve real supply chain issues: inventory availability, consistency, and speed. Whether you’re managing one location or hundreds, we make sure the right products are in the right place at the right time.

We ensure your inventory is:

  • Consistently stocked
  • Ready when you need it
  • Streamlined across your footprint

We handle the backend so you can focus on front-end success.

Let’s Keep This a Two-Way Street!

We want to hear from you! Your feedback has always helped us grow, and your stories inspire everything we do.

  • Have a great experience with our team or products? Tell us!
  • Want to share a win? We’ll celebrate with you.
  • Have an idea or challenge? Let’s solve it together!

Stay Connected With Us

We’re active on social and would love to stay connected with you there:

Give us a follow, tag us in your branded moments, or just say hi. We're building a community and you’re a huge part of it!

Thank you for being part of our journey. We’re proud of where we came from, and even more excited about where we’re going! This is a rebrand but it’s still us. Just reimagined for the future we’re building with you.

With gratitude,
The Specialty Box Team